Monday, November 20News That Matters

#INDvsAUS sees Twitter and Cricbuzz join hands


Twitter announced an in-stream video sponsorship partnership with leading cricket portal, Cricbuzz (@Cricbuzz) and Motorola (@MotorolaIndia). Twitter is where live cricket conversation happens, and this partnership ensures that fans have access to analysis videos from ace cricket commentator Harsha Bhogle during the ongoing #INDvsAUS series.

#INDvsAUS has been a success for India, with the hosts taking 3-1 lead in the series. Through it all, fans will get a breakdown of the key moments through Harsha Bhogle on @Cricbuzz’s handle, ensuring that they never miss out on the action.

Twitter’s In-stream video sponsorship product enables publishers to monetize video content while making it easy for advertisers to reach engaged audiences and sponsor exclusive content.

Twitter plays a key role in facilitating both content creators and brands to capture the excitement from broadcast and distribute it to fans and audiences across the platform, far beyond their existing followers. Audiences can immediately relive that moment or experience it for the first time on their mobile phones while they engage in conversations on Twitter. So don’t miss out on the action and catch the buzz on Twitter!

“Twitter has always been the destination for live sports conversation and is also home to live, conversational video. Twitter’s In Stream Video Sponsorship product has been adopted by premium media partner and brands globally and we’re excited that cricket fans on Twitter won’t miss out on key insights from Harsha Bhogle during the India-Australia series thanks to Cricbuzz and Motorola India.” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.

“We are delighted to be the first digital sports destination from India to do an In Stream Video Sponsorship deal with Twitter. Twitter is a key partner for conversations around our special video blogs with our voice of cricket, Harsha Bhogle. It’s great to have a premium brand like Motorola India take these videos to the timelines of cricket fans throughout the India-Australia series,” said Pankaj Chhaparwal, CEO, Cricbuzz.

“Cricket is the biggest sport in India and keenly followed by our TG, thereby becoming a key reach vehicle for us. We know that while our audience watches cricket on TV or digital platforms, the conversations about it happen real-time on Twitter, and we wanted to be a part of these live conversations. We have been following a multi-screen media approach as a part of our integrated communications, and ensure we are not just advertising during big sports events but are also actively present during live conversations, and hope to make this a continued strategy. We are happy to be the first In Stream Video Sponsor for cricket analysis videos on Twitter through a partner like Cricbuzz. ” said Rachna Lather, Marketing Head, Motorola India.

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